Sofia, Bulgaria.

WE MADE THE FIRST EVER DRINKABLE BILLBOARD

To activate 'meet you there', the global platform for Heineken, we opened a bar in the main square for people to meet. The difference being you had to meet on the billboard where we built the bar.

WE CHANGED HISTORY BY PUTTING SAUDI WOMEN IN THE DRIVING SEAT

Saudi Arabia’s King Salman issued a decree allowing women to drive for the first time.

We kept the idea really simple. Simple is best. Simple wins.

Result:
Top performing organic Twitter post for Ford globally: 15k retweets, 33.5k likes and a current reach of the conversation reflects over 7 million impressions on Twitter.

35 online articles including Bloomberg, BBC Arabia, Mashable, Ad Week, The National and Al Arabiya.

Phase 2 started when we shared our #MustangSahar opportunity, after Saudi Sahar Nasif, who was quoted wish for her dream car, a Mustang in the BBC. Since we communicated we will make her dreams come true, we have organically received 700,000 impressions and over 500 RT’s by many leading Saudi influencers. We have also featured in 11 dedicated news articles.

IN BUSINESS HARD WORK PAYS OFF
A series of short films shared on relevant social channels raised the interest in the British Chamber of Commerce Annual Business Awards.

TURNING A DOG SHELTER INTO A TALENT AGENCY

THE LINCOLN NAVIGATOR - LIFE. MASTERED.

The first Lincoln campaign to be entirely created in the region for the region. Culture is powerful in the Middle East and rich in stories. Successful Khaleejis aspire to ‘mastery’, Lincoln is the choice of people who possess true mastery. We took the much celebrate and respected craft of pearl diving as our story for the Navigator to tell.

We created rich short form storytelling across different platforms - Canvas and Instagram content used to promote engagement.

The launch of the iconic Lincoln Navigator in the Middle East was the kick start the brand needed, a flagship product on par with the other luxury cars in the region.

MARVELLOUSLY, MARVELLOUS CREATIONS

Award winning, silly, wonderful and brilliant ideas for a weird chocolate bar.

The risk of being fatally injured on a ‘powered two-wheeler’ is about 30 times greater than being fatally injured as a car occupant. 

FREEDOM PIZZA DELIVERS SAFETY

PROJECT RISE was developed to increase the visibility and representation of Black-owned businesses across the media landscape to ensure the industry is a reflective mirror of the vibrant Black business community in the UK helping shift the balance for minority groups and fight against inequality and injustice.

‘GALLERY 10 MILLION’ - A DIGITAL GALLERY DEDICATED TO THE FORD MUSTANG

The 10 millionth Mustang was made in 2018, leading up to Mustang’s 55th anniversary (April 17, 2019), we created a digital gallery for the Mustang Stories. A space for people to explore stories and share their own.

SHORTFORM STORIES
From Snapchat to Instagram, we created an interactive experience that not only puts users’ Mustang knowledge to the test, but also excites them to book a test drive.

TRUCK LIFE. THE ONLY LIFE.

A series of 5, 10 and 15 second videos for digital - Life is all about trucks, there’s no time for anything else.

Built Ford Tough is well known in the US but not in the Middle East. This work is the start of building the brand to be relevant and iconic in the region. Arabs are proud of their culture and heritage just like Ford trucks. Trucks are a way of life here, you need them, you want them. A truck life is something you live by, nothing else matters.

KNOW WHAT IT'S LIKE TO BE WORSHIPPED

I love animals and have cared for domestic animals for over 20 years. This work was about showing people you will always be special to a dog, worshipped and loved for life.

WE WROTE THE STORY, THE AUDIENCE DROVE IT.

THE LAUNCH OF THE ALL NEW FORD FIESTA IN SOUTH AFRICA

One short drama, cut into 8 ‘Twittersodes’, each designed to create an emotional connection between the viewer and the Ford brand. The viewer voted on to determine the direction of each episode.

The story is about a twenty-eight-year-old woman named Nandi and a very important event. The story was created to expresses the independent spirit of FIESTA drivers

Why?
The traditional means of marketing cars to the younger South Africans is no longer relevant. We needed to be relevant. The population of South Africa is around 56 million. 66% are under 35 and they live through their phones. You have to connect with them through Social platforms.

The first episode received over 14,000 votes, 350 retweets, 2,000 Likes, and the finale was watched 230,000 times, generating 150+ comments.

WE STARTED A SPACE HOPPER INVASION ON EARTH

The campaign was for the launch of Sony Ericsson’s ‘Entertainment Unlimited’ mobile phone series.

hopperinvasion.com was launched by an invasion of 'space hoppers' in Barcelona’s city centre.

On the website you could create your own hopper and join the online invasion. Yahoo was invaded by thousands of hoppers in over 20 countries.

270,000 space hoppers customised and 277,000 new emails registered.

Online engagement: The Hopper Warehouse.
Hoppers could be inflated through the use of keywords on Twitter or through the website. Each Space Hopper was inflated depending on online activity, removed and replaced by another one. The event was streamed online 24h a day for 2 weeks and users were encouraged to tweet what they would like to do with the hundreds of Space Hoppers.

A lot of space hoppers died making this event.

A GOOD NIGHT’S SLEEP

THERE GOES THE PLANET - THE EARTH TRASH BAG PROJECT

‘No child should have to live with a monster.’