WE WROTE THE STORY, THE AUDIENCE DROVE IT.

THE LAUNCH OF THE ALL NEW FORD FIESTA IN SOUTH AFRICA

One short drama, cut into 8 ‘Twittersodes’, each designed to create an emotional connection between the viewer and the Ford brand. The viewer voted on to determine the direction of each episode.

The story is about a twenty-eight-year-old woman named Nandi and a very important event. The story was created to expresses the independent spirit of FIESTA drivers

Why?
The traditional means of marketing cars to the younger South Africans is no longer relevant. We needed to be relevant. The population of South Africa is around 56 million. 66% are under 35 and they live through their phones. You have to connect with them through Social platforms.

The first episode received over 14,000 votes, 350 retweets, 2,000 Likes, and the finale was watched 230,000 times, generating 150+ comments.