THE LINCOLN NAVIGATOR - LIFE. MASTERED.

The first Lincoln campaign to be entirely created in the region for the region. Culture is powerful in the Middle East and rich in stories. Successful Khaleejis aspire to ‘mastery’, Lincoln is the choice of people who possess true mastery. We took the much celebrate and respected craft of pearl diving as our story for the Navigator to tell.

We created rich short form storytelling across different platforms - Canvas and Instagram content used to promote engagement.

The launch of the iconic Lincoln Navigator in the Middle East was the kick start the brand needed, a flagship product on par with the other luxury cars in the region.