WE CHANGED HISTORY BY PUTTING SAUDI WOMEN IN THE DRIVING SEAT

Saudi Arabia’s King Salman issued a decree allowing women to drive for the first time.

We kept the idea really simple. Simple is best. Simple wins.

Result:
Top performing organic Twitter post for Ford globally: 15k retweets, 33.5k likes and a current reach of the conversation reflects over 7 million impressions on Twitter.

35 online articles including Bloomberg, BBC Arabia, Mashable, Ad Week, The National and Al Arabiya.

Phase 2 started when we shared our #MustangSahar opportunity, after Saudi Sahar Nasif, who was quoted wish for her dream car, a Mustang in the BBC. Since we communicated we will make her dreams come true, we have organically received 700,000 impressions and over 500 RT’s by many leading Saudi influencers. We have also featured in 11 dedicated news articles.